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309 – Covid19 Adoption Tipping Point!

Lesley Crook

Level: 100

Session Abstract

The Tipping Point was the debut book by Malcolm Gladwell published in 2000. Gladwell defines a tipping point as the moment of critical mass, the threshold, the boiling point. It seeks to explain mysterious sociological changes that mark everyday life.

About 2 years ago I wrote: Why might we be at a tipping point to make (or not make) our work visible through collaboration tools? It is perfectly acceptable to make our social and family life blatantly visible on social media, so why not our professional lives? More about that in my session.

The “”Covid19 Wrecking Ball”” radically changed our work culture. People were not working from home, but at home during a crisis, trying to work! Microsoft Teams jumped 70 percent to 75 million daily active users in the space of a month. Teams reached Tipping Point with a critical mass, at boiling point, and it simply worked! My husband was suddenly living on Teams in our kitchen as a Construction Site PM.

Since lock-down eased, social distancing remains our new norm and people are simply working from home, with the crisis under control, in a flexible working culture.

However, there is more to do and explore. This is a good time to look at the ADKAR adoption and change model. Many businesses touched Awareness and Desire to change work behaviour during lock-down without the time to reflect on how radically work life changed forever or capture fantastic success stories.

It’s time to investigate Knowledge, Ability and Reinforcement. My session includes KISS (keep it simple stupid!) models with ways to apply ADKAR that have worked in the private and public UK sectors. Underpinned by Working Out Loud generously share your work with a view that someone might improve it, or it might help someone with their work fast! 

You will leave my session with my ADKAR themed frameworks endorsed by Cambridge Uni, Business Innovation Centre, and Microsoft and ready to nurture a deeper understanding of digital transformation blended with a sense of cultural well-being.

I do hope we meet at my session. In the meantime, please follow me on social media where I am reporting on the conference as part of the Commsverse Production Team.

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